Writer | Content Producer
Hello from Downtown Los Angeles!
My name is Christopher and I’m a writer, content producer, and marketing mechanic. I’ve worked with scrappy startups, a Fortune 500 tech titan, a global music industry leader, and even helped produce a feature film. With each experience, I’ve learned how to be fearless in the face of creative challenges. I am eerily calm under pressure and uniquely positioned to produce results that move needles and stir souls.
Have a look at my recent work below!
Description of Auto-Tune here?
As the sole staff writer for the legendary, GRAMMY award-winning vocal effects software, I contributed creative copy and ideation muscle to nearly every company initiative. I wrote all copy across all projects including:
Entire website
Product marketing messaging
All marketing emails
Social media copy
All product launch video scripts
Adjacent ephemera
Other responsibilities included content development management of the Auto-Tune Community blog, creation and management of Auto-Tune Transistor newsletter, and the development of the new Auto-Tune Aux-In curated playlist initiative.
Basically, if it consisted of letters in any arrangement, I either wrote or edited them.
WEBSITE COPY
As the company’s sole writer, I wrote or edited every word across the entire website. Working directly with the Art Director, I was integral to the development of every page. From headlines to product copy and UI, I was responsible for copy for each page.
See copy live at Auto-Tune.com or view samples below.
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VIDEO PRODUCTION
I wrote, directed, and produced videos for Auto-Tune product launches, a series of GRAMMY Awards interviews, and coverage of the The NAMM Show 2023. I sourced and managing talent, locations, and vendors and was responsible for all on-set concerns. Additionally, I worked with the Art Director on voice overs, music selection, and more.
Product videos are currently being used in all digital marketing globally and have combined for over 1.8M views across platforms.
Watch video highlights below.
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EMAIL MARKETING
I wrote over 200 marketing emails ranging from sale and product announcements to company news. As a key revenue driver, these emails played a crucial role in back-to-back record-breaking sales years for Auto-Tune.
I worked directly with Product and Affiliate Managers and the Art Director to craft high-impact communications for an audience of 500,000+ people. Estimated sales driven by email marketing: ~$2.5M.
Check out a few samples below.
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CONTENT MANAGEMENT
I managed the development and execution of the three primary content verticals within Auto-Tune: the new Auto-Tune newsletter, the new curated playlist, Auto-Tune Aux-In, and the Auto-Tune Community blog. Combined, these properties were on track to generate nearly $1M in value in their first year and currently play an important role in deepening the company’s commitment to music community.
Developed and launched the new Auto-Tune Transistor newsletter (audience 500,000+)
Developed and launched the new Auto-Tune Aux-In curated playlist
Revamped legacy content and managed new content production schedule for Auto-Tune Community
Interviewed artist/educator Benn Jordan and the GRAMMY-Award winning engineer, Bainz
Other Work
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Wordbank
I wrote two blog posts for this leading global B2b marketing localization firm: "International Paid Media: How Agencies Get It Wrong" and "Global Brand Building for Software."
Read "International Paid Media: How Agencies Get It Wrong" -
FLEX
I worked directly with Flex stakeholders and designers to write content and manage development for the primary sales brochures for the $1.8B Flex Automotive business unit and $2.6B Health Solutions unit.
+ FLEX HEALTH +
+ FLEX AUTOMOTIVE + -
Veracyte
I wrote the video script and contributed to art direction for the launch video of their flagship genetic testing kit.
+ WATCH VIDEO + -
JumpstartMD
Working with founder and CEO, I interviewed clients to drive website copy and branding efforts.
+ WEBSITE + -
DCBID
I developed content for newsletters (30,000+ subscribers), social media (125K+ followers), website copy, and promoted events for the largest Business Improvement District in Downtown LA (DTLA).
The Art of DTLA (Blog post)
Welcome to Dinetown LA (Blog post)
VANS Store Opening (Social Copy + Photos) -
Menlo Equities
Working directly with Senior Vice President, Investor Relations, I wrote and edited all website copy for this leading Silicon Valley real estate firm. As the sole liaison between client and design firm, I both managed copy issues as well as website design concerns.
+ WEBSITE + -
Confluent
As the lead brand writer, I embarked on extensive investigative research into the overall big data landscape as well as performing the in-depth personal interviews with key Confluent stakeholders (including CEO, CMO, and CTO) that revealed the core tenets of the Confluent brand. From these efforts, I developed a messaging framework to take this identity to the world while providing Confluent with a solid brand foundation to grow their business.
+ Confluent Brand Messaging + -
360 (Branding Overview)
Let the development of a propriety branding format called a “360” for this leading cyber security firm. This document was created from distilled interviews of key brand and technology stakeholder and was used to set a North Star for all brand discussions.
Centrify 360 -
Director of Marketing
Developed and managed a comprehensive array of marketing initiatives, events, and public relations efforts for one of California’s leading film schools. Responsible for copywriting, content strategy, promotions, and advertising for filmmaking, screenwriting, and acting programs.
+ Interviewed filmmaker Jame Nguyen (BIRDEMIC) +
+ Produced/directed student testimonials + -
Wow, this is old. But interesting?
From a geofencing music distribution company to positively ancient outdoor sports editorial, rummage through this crusty compendium of treasures from days of yore. Airwalk, Cheap Tickets, Inc., Starz, Cabela’s…
+ What’s in the box? +
Film Production
I contributed to a variety of filmed content and projects including national TV, an independent feature film, short films, and more. Responsibilities included cast/crew logistics, on-set activities, and budgeting. I collaborated with directors, other producers, cast, and crew to resolve creative challenges. Heck, I’ve was even a stunt driver and acted in a three films.
I have proven on-set experience (Quiet please, we’re rolling!) and a strong understanding of the greater filmmaking industry as we all the current culture of content creation.